Learn how to understand, implement, optimize, and scale AI-powered strategies to drive real-world results.
AI is everywhere, still all the books or course teaching people the same basic ideas about it for the hundredth time. Most people are stuck in beginner mode, and finding help to solve real-world problems is hard. Not to mention creating fear that "AI is here to replace us".
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I want to change that.
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I started in Data and AI domain 15 years ago. I've seen these technologies go from niche to mainstream. I want to show you real capabilities of AI, way beyond the hype.
This is the class made for businesses looking to drive real results from AI .
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This program will help you unlearn what you think AI is. It's a practical, hype-free class where you'll learn from years of experience and real-world examples.
When you join, you get lifetime access to the following:
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Live cohort-based curriculam. Max 10 per cohort.
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10 comprehensive modules covering AI literacy fundamentals using R.E.A.D.Y. framework
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Practical assignments and real-world case studies
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Personalized feedback and support from industry experts.
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Lifetime access to course materials and updates
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A private community where you'll collaborate with thousands of people from different backgrounds.
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Direct access to your instructor.
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Program certificate upon completion.
R.E.A.D.Y. Framework
Recognize
Develop an understanding of Data fundamentals and core AI concepts, technologies, and applications.
Evaluate
Thoroughly assess where and how AI can address business needs and opportunities.
Adapt
Implement AI responsibly and strategically with a focus on ethics, data, and organizational alignment.
Drive
Promote an AI ready culture oriented toward experimentation, learning and business integration.
Yield
Continuously track AI outcomes, measure impact, and communicate results for sustained buy-in.
AI Literacy curriculum
Module 1: AI Fundamentals for Marketers
Gain a holistic view of your marketing AI concepts and terminology explained through real-world examples. This will empower you to identify AI opportunities in your marketing initiatives
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Module 2: Demystifying AI Technologies for Marketing
Discover the possibilities with AI in marketing that goes beyond LLM and prompt engineering. Learn how to integrate AI in workflow, Live demos of AI-powered marketing tools, hands on lab.
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Module 3: Data-Driven Marketing with AI
We can not talk about AI without Data. Learn the role of Data in AI implementation, Data privacy essentials, Ethics and Governance needs.
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Module 4: Enhancing Customer Experiences with AI
AI Powered personalization, at scale, balancing with privacy and ethics. Hands on lab.​
Module 5: Marketing Automation and Optimization
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Be truly AI-powered, not tool-powered. Learn to identify operational bottleneck in the workflows and optimize with AI automations
Module 6: Measuring and Interpreting AI Marketing Results
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Interpreting AI model outputs and making data-driven decisions​ with hands on activity
Module 7: Ethical and Responsible AI in Marketing
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Balancing personalization with privacy. Learn importance of integrating ethical practice to model governance in AI models and how to implement bias free AI.​
Module 8: Integrating AI into Your Marketing Strategy
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Lead the AI initiatives by driving the roadmap, getting buy in from stakeholders, defining success KPI and measure the ROI
Module 9: Emerging AI Trends and Future of Marketing
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Staying updated on AI marketing best practices and resources. Identify signals from noise, focus on the outcomes.
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Module 10: Capstone Project and Course Conclusion
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Apply the learning as group or individual project and walk away with real world project for your AI driven marketer portfolio.
Ready to Drive Marketing Results?
Joining as 2 or more people from organization ?​
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Partner with our experts to tailor and optimize workshop just for your specific needs. Book your call now.
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Join the next cohort​
August 3-7 2024, 9.30 EST​
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Day 1: Live session. 2 hours.
Day 2: Individual learning and hands on.
Day 3: Optional office hours. Group coaching.
Day 4: Live session. 2 hours.
Day 5: Individual learning and hands on.